I’m going to go out on a limb here and assume that most of you have a blog. If you don’t have an existing blog, it’s important that you create one as part of your company’s overall content marketing strategy. In fact, I started writing a couple of blogs for my new website before I launched…
Bonus: Free Content Calendar Template --It’s a new year, and you know what that means? Yup! New Year’s resolutions! How about making a resolution this year to get your content organized and your content strategy into good shape? It’s never too late to start.For all of you marketing gurus who are already drinking the Kool-Aid on…
Whether you’re a start-up company or a multi-billion-dollar organization, having a clearly defined content strategy is going to make a huge impact on your company’s brand identity, growth, and profitability. Let's take a look at five key areas your organization needs to focus on to get on the right track. 1. Content Planning Without a map (or…
