Content Strategy
What's Your Content Saying About Your Brand?
Not all content is created equally. There are many factors that go into creating great content… the first of which is having a good content strategy in place. From fully understanding your business goals and target audiences, to conducting content audits, performing keyword research and identifying areas where you have content gaps… it’s all part of our process here at LWC.
We take a consultative and multi-faceted approach to creating content strategies that yield real results for our clients.
great content starts with
a great strategy
research
Research is a key component of the content strategy we put together for your organization. It starts with our initial consultation to understand your business, goals, and target audiences… but it doesn’t end there.
Our content strategy approach extends to researching and identifying keywords for your business to understand both potential reach and difficulty factors. We then create a customized road map to prioritize content development and maximize website traffic, leads, and conversions.
create strategy
Make no mistake, the strategy of your content is as important as the content itself. This is where we stand out from our competitors.
We take the appropriate measures to ensure that we are aligning your content with your company’s business objectives. Helping your company achieve its goals is the main purpose of the content strategies we develop for our clients.
content creation
Your content needs to be created with the proper target audience in mind, at the right stage of the buyer’s journey, and it needs to be optimized for the keywords you are trying to be found for (the content’s purpose). It also needs to convey your brand’s voice and ensure that there are clear calls to action that will guide the reader to take the next step in their journey with your company. We take a multi-step approach to content creation to ensure we are hitting all the right marks.
MEASURE AND REVISE
We don’t simply create and distribute content without stopping to understand what’s getting traction and engagement. Measuring results and making agile, iterative changes are an important part of the content strategy we bring our clients. We take the time to understand what’s working, what isn’t, and make the appropriate adjustments along the way.
